We started hunting around to see if a product like this existed anywhere, but what we found was disappointing. Other elastic laces were too stretchy and poor quality, or they slipped through the spring lock while we were moving so our shoes didn’t stay tight. It was clear that if we wanted to enjoy the benefits of high-quality elastic laces we’d have to make our own. So that’s what we did.
Since then we’ve used Racing Laces while training for and running a number of foot and bicycle races, and while playing several different sports. Now we’re working to bring them to the masses. Racing Laces are designed by athletes, for athletes who want to protect their feet and reach the next level of performance. They are the perfect complement to your athletic footwear.
By day we are project managers, web developers, and office workers, with the odd photographer and stay-at-home mom sprinkled in. By night we’re obsessive runners and athletes who love to take on a challenge. We take footwear seriously. We hope you’ll give Racing Laces a try because we’re confident that you’ll find them ridiculously comfortable and performance-enhancing – not to mention good-looking.
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